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eCommerce ServicesThe InternetThe Internet has become an important component of our daily lives. It is an almost endless source of information. We can look for and find answers to many of our questions, as well as collect information on products we are interested in. No doubt your company has a web site where your potential customers can see who you are and what you sell. Perhaps they can even complete an order form to purchase your products.
In addition to being a great data source, the Internet is also a fast growing sales channel. Revenues have grown roughly 100% per year over the past 5 years. Total revenue in 2002 amounted to an whopping US$ 666 billion. Over 200 million people have access to the Internet, constituting a vast market for online businesses.
Selling via the Internet is referred to as e-Business, e-Commerce or B2C - Business to Consumer.It is true, the dot-com bubble burst a few years ago. This does not mean that e-Business is dead. By no means. The Internet is here to stay and continues to grow at a tremendous pace. There is no end to the growth in sight. Don't miss this moving train!!!
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Selling on the InternetMany companies already sell their products directly via the Internet, but not all of them are successful. The Internet audience has a wide variety of products being offered to them. They will buy from whoever offers the quickest interface and the best buying experience. Printing an order form and faxing it just takes too long, especially since there are a lot of quicker alternative sources.Customers try to find their products via search engines such as Yahoo, Google and hundreds of others. The search based on the word "wine" results in an astonishing number of more than 17 million web locations containing the word "wine". The customer usually focuses only on the first few sites listed on the first page. Needless to say that, without taking special measures, the chance that the customer shows up on your web site is next to zero. If you want to sell your product on the Internet you need to make sure your address lands on that first page of the search results and preferably very high on it, otherwise no sale. A web site aimed at selling via the Internet is often called an online store or sales portal. A properly equipped sales portal offers at least a shopping cart and online credit card handling. Internet selling requires marketing just like any brick and mortar business. People need to first find their way to your online store before they can think of buying from you. This is the root cause of lack of success for most e-Businesses. Internet selling starts with Internet marketing and this requires a new and different set of tools and techniques. | |
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eCommerce ServicesThe situation is not as hopeless as it may seem. We at internetShoppes.com have the tools and expertise to direct traffic to a web site. These tools are incorporated in the sales portals we develop for a variety of products. In and around the portals we apply our Internet marketing expertise to optimize the sales results.Search EnginesIMS deploys a unique set of tools and techniques to drastically improve the hit rate of searches on the portals it develops. We start with special tools to analyze customer search behavior. Next we develop the pages of the portal in such a way that the search engines will like them and attach importance to them. We continuously customize the portal to ensure capturing the bulk of the search criteria. In some cases IMS will pay to obtain preference in certain search engines. This strategy will ensure greatly improved hit rates on the portal and consequently more sales of the product offered.About internetShoppes.cominternetShoppes.com was created to bring the e-Business technology to small and medium sized companies. This enables these businesses to take full advantage of the Internet opportunities without having to invest in technology and manpower.internetShoppes.com consultants have a deep knowledge of technology resulting from university education as well as expertise gained from involvement in IT departments of global corporations. | |
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